by RugAdvocate | Jul 11, 2017 | Blog, Consulting
What you can do to attract and keep Millennials, Gen-Xers, and Baby Boomers In the daily endeavor to attract and keep new customers, and communicate effectively with them, you must try to appeal to everyone from Millennials, Gen-Xers, and Baby Boomers. Much talk has...
by RugAdvocate | May 22, 2017 | Area Rugs, Consulting, Education, Events, News
THREE things to consider when speaking to a group of people about what you do: 1) Cater to your audience. For instance, if you’re speaking to a design guild about how awful the textiles are they’ve installed in their customer’s homes, how difficult they are to clean...
by RugAdvocate | Feb 17, 2017 | Area Rugs, Education, Marketing Flyers, News
Two New Flyers! The first, “Stain and Fiber Protection,” is a sales-oriented flyer to be used when soft-selling the service. It talks about what protectant does, how it should be applied, different types of protectors, limitations of the product, benefits...
by RugAdvocate | Nov 18, 2016 | Area Rugs, Consulting, Education
Liability Disclaimers – What Should They Say? Liability disclaimers help convey a professional tone early in your interaction with your customers, they assist in setting realistic expectations, and they are also useful as a legal deterrent should problems come up...
by RugAdvocate | Nov 11, 2016 | Area Rugs, Classes, Education, Hand Knotted, Hand Woven
Building Blocks of Rug ID: Warp vs Weft Before you attend any Rug ID class, there are a few basics you need to have well learned so that you don’t fall behind in class. The first of those is basic rug construction. The proper names and functions of what’s on the...
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