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Rug Advocate Blog

Our blogs are written with rug care professionals in mind. We hope you find them informative and inspirational!

No one wants to know how the sausage is made

  by Lynn Tall, Rug Advocate Working with dozens of rug cleaners on their websites over the last year has taught me that you all love your shops, your equipment, and the exceptional work you turn out every day. You love to showcase it on your websites, and that’s...

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Making Great Videos for Your Website

  by Lynn Tall, Rug Advocate Everyone knows that adding a video or two to your website engages your potential customers, keeps your content working for you, and adds some all-powerful Google-juice, but how can you be sure it’s a QUALITY video? You could be...

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Response Forms

  Online Response Forms – A Modern-Day Necessary Evil by Lynn Tall, Rug Advocate   Online-response forms. I hate them. In my mind, there’s no customer greater than the one who has already taken the time to pick up the phone to call you with questions that...

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Two New Flyers!

The first, "Stain and Fiber Protection," is a sales-oriented flyer to be used when soft-selling the service. It talks about what protectant does, how it should be applied, different types of protectors, limitations of the product, benefits of the product, and what to...

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Liability Disclaimers – What Should They Say?

Liability disclaimers help convey a professional tone early in your interaction with your customers, they assist in setting realistic expectations, and they are also useful as a legal deterrent should problems come up while the rug is in your custody, especially when...

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Building Blocks of Rug ID: Warp vs Weft

Before you attend any Rug ID class, there are a few basics you need to have well learned so that you don’t fall behind in class. The first of those is basic rug construction. The proper names and functions of what’s on the inside of your rug is probably the best place...

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