No one wants to know how the sausage is made

No one wants to know how the sausage is made

No one wants to know how the sausage is made by Lynn Tall, Rug Advocate Working with dozens of rug cleaners on their websites over the last year has taught me that you all love your shops, your equipment, and the exceptional work you turn out every day. You love to...
Making Great Videos for Your Website

Making Great Videos for Your Website

Making Great Videos for Your Website by Lynn Tall, Rug Advocate Everyone knows that adding a video or two to your website engages your potential customers, keeps your content working for you, and adds some all-powerful Google-juice, but how can you be sure it’s a...
Response Forms

Response Forms

Response Forms Online Response Forms – A Modern-Day Necessary Evil by Lynn Tall, Rug Advocate   Online-response forms. I hate them. In my mind, there’s no customer greater than the one who has already taken the time to pick up the phone to call you with questions...
The Best Way to Wrap and Store Rugs

The Best Way to Wrap and Store Rugs

The Best Way to Wrap and Store Rugs Many rug owners do not realize the damage that can be caused by improperly storing their rugs. There are a few things to consider before you roll them up and put them away. As rug care professionals, we need to know that not all...