by Lynn Tall | May 1, 2018 | Blog, Consulting
Response Forms Online Response Forms – A Modern-Day Necessary Evil by Lynn Tall, Rug Advocate Online-response forms. I hate them. In my mind, there’s no customer greater than the one who has already taken the time to pick up the phone to call you with questions...
by RugAdvocate | Jul 11, 2017 | Blog, Consulting
What you can do to attract and keep Millennials, Gen-Xers, and Baby Boomers In the daily endeavor to attract and keep new customers, and communicate effectively with them, you must try to appeal to everyone from Millennials, Gen-Xers, and Baby Boomers. Much talk has...
by RugAdvocate | May 22, 2017 | Area Rugs, Consulting, Education, Events, News
THREE things to consider when speaking to a group of people about what you do: 1) Cater to your audience. For instance, if you’re speaking to a design guild about how awful the textiles are they’ve installed in their customer’s homes, how difficult they are to clean...
by RugAdvocate | Nov 18, 2016 | Area Rugs, Consulting, Education
Liability Disclaimers – What Should They Say? Liability disclaimers help convey a professional tone early in your interaction with your customers, they assist in setting realistic expectations, and they are also useful as a legal deterrent should problems come up...
by RugAdvocate | Oct 12, 2016 | Area Rugs, Classes, Consulting, Education, Events, News
Q: What should I have my office staff do when the phones are slow? Q: What should I have my office staff do when the phones are slow? This question was posted in a Facebook group I belong to. On the surface, it seems benign enough, but the more I thought about it, the...
by RugAdvocate | Mar 25, 2016 | Area Rugs, Consulting, Education, News
New Rug, Old Look Many of today’s newer hand knotted, woven, and tufted rugs are being made to look older, more antique, than they really are. One way to do this is to wash the rug in a tea bath to achieve a darker, muted appearance. Tea washing is not a permanent...
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