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Please use our convenient online store to purchase our Customer Information Flyers. You may purchase the full set of 14 flyers or specific topics as needed.

Why are these flyers a good idea?

  • Third-party validation of specific rug concerns
  • Affordable, educational marketing tools
  • Colorful photos help illustrate various issues
  • Explanations given in conversational style, not too technical
  • Can be utilized to help sell additional services
  • Space on the back for a label or stamp with your company information
  • Covering some of the most common topics: Abrash, Tufted Rugs, Sprouts & Pulls, Rug Padding, Real Silk & Not-So-Real Silk, White Knots, Pet Urine Stains, At-Home Pet Urine Triage, Faux Finishes, Area Rug Repair, Moth Infestation & Damage, Misshapen Rugs & Blocking, Stain & Fiber Protection, and Traffic Lanes, Wear Patterns, and Pile Distortion

How and when to use the flyers:

  • In person: Hand them to your customer during a pre-inspection, to stress or validate what you are saying about their rug. You can also staple them to the completed invoice for your customer’s reference.
  • In the mail: When you’re able to extract info from a potential customer over the phone, but they are still not ready to hire you, volunteer to mail the flyers that correspond to the problem they are calling about. You get your name in front of them again in the form of written materials AND you gain a new entry for your house list. If you really want to impress them, send all 14!
  • Referral sources: During Chamber or BNI type meetings, attach one to your business card, or put all 14 into a presentation folder with your other materials. Show them how specialized, skilled, and knowledgeable you are!
  • Passively: On a rug pick-up, leave one or two sales-oriented flyers, like the ones on padding, protector, or repairs, on the counter with your paperwork. When it comes time to deliver, ask if they had a chance to look them over, reiterate the points you made initially, close the sale.
The full set of 14 individual packages of customer information flyers, 50 flyers each per package.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5″

Bundle Includes:
 

  • Abrash
  • Area Rug Repair
  • Misshapen Rugs & Blocking
  • Faux Finishes
  • Rug Padding
  • Silk & Not So Silk Rugs
  • Sprouts & Pulls
  • Moth Infestation & Damage
  • Tufted Rugs
  • Pet Urine Stains
  • At Home Pet Urine Triage
  • Stain & Fiber Protection
  • Traffic Lanes, Wear Patterns & Pile Distortion
  • White Knots
$249.00
In person: Hand them to your customer during a pre-inspection, to stress or validate what you are saying about their rug. You can also staple them to the completed invoice for your customer’s reference.

In the mail: When you’re able to extract info from a potential customer over the phone, but they are still not ready to hire you, volunteer to mail the flyers that correspond to the problem they are calling about. You get your name in front of them again in the form of written materials AND you gain a new entry for your house list. If you really want to impress them, send all 14!

Referral sources: During Chamber or BNI type meetings, attach one to your business card, or put all 14 into a presentation folder with your other materials. Show them how specialized, skilled, and knowledgeable you are!

Passively: On a rug pick-up, leave one or two sales-oriented flyers, like the ones on padding, protector, or repairs, on the counter with your paperwork. When it comes time to deliver, ask if they had a chance to look them over, reiterate the points you made initially, close the sale

CUSTOMER INFORMATION FLYER POSTERS

A colorful, educational, and affordable 11″x 17″ version of our popular Customer Information Flyers. Printed all on one side and ready for framing. Your customers will know they’ve come to the right place when they see these on the wall in your reception area! Minimum order: 2 posters.

These posters provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers. Single sided, unframed. Poster size is 11.0″ x 17.0″

Topics:

  • Abrash
  • Area Rug Repair
  • Misshapen Rugs & Blocking
  • Faux Finishes
  • Rug Padding
  • Silk & Not So Silk Rugs
  • Sprouts & Pulls
  • Moth Infestation & Damage
  • Tufted Rugs
  • Pet Urine Stains
  • At Home Pet Urine Triage
  • Stain & Fiber Protection
  • Traffic Lanes, Wear Patterns & Pile Distortion
  • White Knots

$12.95 each, minimum order of 2 posters
$1.00 additional each for lamination
$12.60 shipping & handling per order

Please call (772) 708-6445 or email Lynn@rugadvocate.com to order.

Add high-quality RugVideos developed by Mark Kennedy & Lisa Wagner to your website!

Marketing experts agree – Having high-quality content on your website is key! Studies have shown that when you deliver web content using video, you could achieve 8 times the response rate and significantly boost your SEO!

Each RugVideo is tailored to educate your potential customers in an ethical, non-threatening, sales-free, pressure-less manner. When you can educate your site visitors in a visually pleasing, entertaining way, they stay on your site longer, and are more likely to recognize your expertise and call you for service!

Use the Customer Information Flyers from Rug Advocate® in addition to these RugVideos for the ultimate in third-party validation

  • RugVideos increase the effectiveness of your website marketing and increase site interaction
  • Make your site an information resource for customers with rugs
  • Use RugVideos to train your staff AND your customers
  • Present RugVideos to your customers in their home on your phone or tablet
  • RugVideos are proven to increase sales and justify pricing – no discounting
  • All RugVideos are keyed to your site so your competitors can’t “borrow” the embed codes

Topics:

  • How Often Should I Clean?
  • Moth and Bug Damage Identification
  • Moth and Bug Protection
  • Are You Making these Mistakes?
  • How to Vacuum Your Rug
  • Carpet Cleaners
  • Pet and Urine Rugs
  • Understanding Tufted Rugs
  • Understanding White Knots
  • Understanding Abrash
  • Tea-washed Rugs
  • Viscose Rugs
This system was tested for two years by 10 hand-picked companies. Here’s what some of them had to say:

The Rug Videso on my website have been great. we are getting eight minute visits to the website. Thank you so much!

Alex Flores | Oriental Rug Wash

We regularly get customers calling after watching the videos. They are asking better questions and bringing in better rugs. It’s more fun dealing with customers that have realistic expectations.

Seems like there’s less price resistance as well…

‘Tall Paul’ Schleuniger | Gentle Genie Rug Care

In my case the Rug Videos have increased my bottom line in just 1 month. My website is exceeding 20 views on average a day and my bounce rate is now 20-30%.

Absolutely incredible! I have to say this is one of the best purchases I have made for advertising.

Russell Teskey | The Stain Expert

View a SAMPLE RugVideo below

 PET URINE AND RUGS


2:38
2:38
Wistia video thumbnail - 07. Pet Urine and Rugs sample

Thanks for reporting a problem. We’ll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?

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Package of 50 Sprouts & Pulls Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The SPROUTS & PULLS flyer answers the following questions:

  • What are sprouts and pulls?
  • Why do sprouts and pulls appear?
  • What can be done at home to remove sprouts and pulls?
  • What if the sprouts and pulls are caused by a pet?
  • Should sprouts and pulls be repaired professionally?
$19.99
While it may not work to place these flyers with retailers selling rugs with high viscose content, tufted rugs, shag rugs, or rugs prone to pulls like Peshawar, Nepalese, or Tibetan style rugs, you should attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug prone to sprouts or pulls or already showing signs of sprouts or pulls.
Package of 50 Tufted Rugs Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The TUFTED RUGS flyer answers the following questions:

  • How are tufted rugs made differently than hand knotted rugs?
  • Why are most tufted rugs so inexpensive when compared to hand knotted rugs?
  • Why is it so hard to thoroughly remove pet urine from a tufted rug?
  • What can be done about the strong odor coming from a tufted rug?
  • Why does a tufted rug leave grit or powder on the floor?
  • What can be done about a loose back on a tufted rug?
  • Is it worth cleaning or repairing a tufted rug?
$19.99
Place these flyers with retailers selling tufted rugs. Attach one of these flyers to the pre-inspection or invoice where you are cleaning a tufted rug.
Package of 50 Moth Infestation & Damage Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The MOTH INFESTATION & DAMAGE flyer answers the following questions:

  • Where do moths come from?
  • Are moths easy to see?
  • What do moths eat?
  • Can moths be vacuumed away?
  • What should I do if I see a moth in my home?
  • Do I need to call a pest control company if I find moths?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug with signs of new or old moth damage. Maybe attach one on rug repairs as well! Volunteer to mail one to anyone calling about moths, moth damage, bed bugs, fleas, or carpet beetles.
Package of 50 Real Silk & Not-So-Real Silk Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The REAL SILK & NOT SO REAL SILK flyer answers the following questions:

  • What are some of the terms used to describe silk in today’s market?
  • Are all silk and faux silk rugs made the same way?
  • What risks should be expected when owning a silk or faux silk rug?
  • Do the different kinds of faux silk fibers wear well?
  • Do faux silk fibers clean up well?
  • Is at-home spot cleaning safe for silk and faux silk rugs?
$19.99
While it may not work to place these flyers with retailers selling rugs with high viscose content and/or silk pile, you can certainly attach one of these flyers to the pre-inspection or invoice where you are cleaning an art-silk or silk rug. Mail one to anyone on the phone asking about cleaning their “silk” rug.
Package of 50 At-Home Pet Urine Triage Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The AT-HOME PET URINE TRIAGE flyer answers the following questions:

  • When is at-home pet urine triage safe to do?
  • How many tries does it take for at-home pet urine triage to work?
  • What are the best at-home pet urine triage methods to use?
  • Should you test an inconspicuous area before performing at-home pet urine triage?
  • What kind of results should you expect with at-home pet urine triage on older stains?
$19.99
Place these flyers in veterinarian offices, pet stores, animal hospitals, etc. Attach one of these flyers to the pre-inspection or invoice where you are cleaning a pet damaged rug. Volunteer to mail one to anyone calling about pet damage.
Package of 50 White Knots Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The WHITE KNOTS flyer answers the following questions:

  • What are white knots? Are they always white?
  • What causes white knots?
  • Where should you expect to find white knots?
  • Why do white knots show up more after cleaning?
  • What should you do about white knots?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug with white knots.
Package of 50 Area Rug Repair Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The AREA RUG REPAIR flyer answers the following questions:

  • What are the most common causes of damage to area rugs?
  • Where should I take my rug to be repaired?
  • What if my rug is very badly damaged, but I love it and don’t want to throw it away?
  • Does my rug need to be hand repaired? Can’t it be sewn on a machine?
  • What is the difference between a repair and a restoration?
  • Are the repairs invisible?
$19.99
Attach one of these flyers to every pre-inspection or invoice where you are cleaning a rug in need of a repair, be it major or minor. Volunteer to mail one to anyone calling about damage or repair to their rug. Leave copies with consignment shops and auction houses.
Package of 50 Faux Finishes Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The FAUX FINISHES flyer answers the following questions:

  • What is a tea wash?
  • What is luster washing?
  • What does it mean if my rug has been antiqued?
  • What does it mean if my rug has been overdyed?
  • Do these treatments cause any damage or loss of value?
  • Can rugs with these treatments be spot cleaned?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rugs with similar faux treatments.
Package of 50 Stain & Fiber Protection Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The STAIN & FIBER PROTECTION flyer answers the following questions:

  • Do rugs really need protector?
  • Are there any additional benefits to having it applied professionally or can it be applied by a homeowner?
  • Is one type of protector better that another?
  • Do protectors work on all fiber types?
  • Does protector help with pet accidents?
  • Once a protector is applied, how long will it last?
$19.99
Leave a copy of this flyer at EVERY home where you pick up rugs. Attach this flyer to ALL carry-in pre-inspections or invoices, especially if the rug is under a table, in a high traffic area, or if the homeowners have kids or pets.
Package of 50 Abrash Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The ABRASH flyer answers the following questions:

  • What is abrash?
  • What causes abrash?
  • Where should you expect to find abrash?
  • Why do rug owners often forget their rug has abrash?
  • What should you do about abrash?
  • Does abrash cause a loss of value?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug with abrash.
Package of 50 Pet Urine Stains Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The PET URINE STAINS flyer answers the following questions:

  • Why are pet urine stains so hard to remove?
  • Can the pet urine odor be removed?
  • What kind of damage does pet urine cause?
  • What if the pet urine has been allowed to build up over time?
  • Can pet urine damage be repaired?
  • Should a pet urine damaged rug be replaced?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug with pet urine damage, especially of the permanent or extreme variety. Volunteer to mail one to anyone calling about any kind of pet damage.
Package of 50 Misshapen Rugs & Blocking Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The MISSHAPEN RUGS & BLOCKING flyer answers the following questions:

  • My rug has a discernable bend to it. Can it be made square?
  • How often does my rug need to be blocked so it keeps its shape?
  • Does a rug pad help my rug keep its shape?
  • What causes rugs to become misshapen?
  • Why do needlepoint rugs need extra blocking attention?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug that already appears misshapen or buckled during pre-inspection, or if that rug is known to be pre-disposed to bucking or shrinkage.
Package of 50 Traffic Lanes, Wear Patterns, and Pile Distortion Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The TRAFFIC LANES, WEAR PATTERNS, and PILE DISTORTION flyer answers the following questions:

  • What are traffic lanes, and what causes them? Do traffic lanes come out with cleaning?
  • What are wear patterns, and what causes them? Do wear patterns come out with cleaning?
  • What is pile distortion, and what causes it? Can pile distortion be fixed?
  • Does a good rug pad help with wear?
  • What else can be done to avoid damage like this and extend the life of the rug?
$19.99
Attach one of these flyers to the pre-inspection or invoice where you are cleaning a rug with visible traffic lanes, wear patterns, or pile distortion. Mail one to anyone calling about “shading” in their rug, or “gray areas” that won’t come out with cleaning.
Package of 50 Rug Padding Flyers.

These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.

Double sided.

Flyer size is 4.25″ x 5.5

The RUG PADDING flyer answers the following questions:

  • What is the purpose of rug padding?
  • What are the different kinds of rug padding?
  • How long should rug padding be expected to last?
  • What happens if rug padding is not replaced as recommended?
  • What kind of rug padding should be used?
$19.99
Leave a copy of this flyer at EVERY home where you pick up rugs. Attach this flyer to ALL carry-in pre-inspections or invoices, especially if the rug shows signs of wear.

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All Rights Reserved

Rug Advocate®
27 Holland Street
Saugus, MA, 01096
(772) 708 6445

Hours
Mon. - Fri. | 9 am-5 pm EST
Evenings or Weekends
By Appointment Only

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