Our Store
We hope you find our store easy to navigate and full of detailed information describing each product and their best-usage practices.
Please contact us if you have any questions!

FULL SET
The full set of 14 individual packages of customer information flyers, 50 flyers each per package.
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
- Affordable, educational marketing tools
- Colorful photos help illustrate various issues
- Explanations given in conversational style, not too technical
- Can be utilized to help sell additional services
- Space on the back for a label or stamp with your company information
- Double sided
- Flyer size is 4.25″ x 5.5″
- Abrash
- Area Rug Repair
- Misshapen Rugs & Blocking
- Faux Finishes
- Rug Padding
- Silk & Not So Silk Rugs
- Sprouts & Pulls
- Moth Infestation & Damage
- Tufted Rugs
- Pet Urine Stains
- At Home Pet Urine Triage
- Stain & Fiber Protection
- Traffic Lanes, Wear Patterns & Pile Distortion
- White Knots
In the mail: When you’re able to extract info from a potential customer over the phone, but they are still not ready to hire you, volunteer to mail the flyers that correspond to the problem they are calling about. You get your name in front of them again in the form of written materials AND you gain a new entry for your house list. If you really want to impress them, send all 14!
Referral sources: During Chamber or BNI type meetings, attach one to your business card, or put all 14 into a presentation folder with your other materials. Show them how specialized, skilled, and knowledgeable you are!
Passively: On a rug pick-up, leave one or two sales-oriented flyers, like the ones on padding, protector, or repairs, on the counter with your paperwork. When it comes time to deliver, ask if they had a chance to look them over, reiterate the points you made initially, close the sale

CUSTOMER INFORMATION FLYER POSTERS
A colorful, educational, and affordable 11″x 17″ version of our popular Customer Information Flyers. Printed all on one side and ready for framing. Your customers will know they’ve come to the right place when they see these on the wall in your reception area!
These posters provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers. Single sided, unframed. Poster size is 11.0″ x 17.0″
- Abrash
- Area Rug Repair
- Misshapen Rugs & Blocking
- Faux Finishes
- Rug Padding
- Silk & Not So Silk Rugs
- Sprouts & Pulls
- Moth Infestation & Damage
- Tufted Rugs
- Pet Urine Stains
- At Home Pet Urine Triage
- Stain & Fiber Protection
- Traffic Lanes, Wear Patterns & Pile Distortion
- White Knots
$170 for the full set (includes shipping the Continental U.S.)
For individual poster orders (minimum 2) $12.95 each (includes shipping) Please call (781) 820-7002 or email Lynn@rugadvocate.com to order.

CUSTOMIZABLE FORM
Pre-Inspection/Work Order Form PDF File
Once your order has been placed, you will be contacted for customizing details.
11” x 8.5”
Single Sided
- Customize with your company information and small logo
- Customize service column headers
- Download attachment and reuse over and over
- Print ready file for duplicate forms
- Easy for technicians to use and understand
- Space for four rugs per page
- Reduce liability with built-in pre-inspection tool and diagrams
- Increase profitability with built-in sales tool
$49.99
Use your new customized pre-inspection/work order form to achieve the best possible sales total while simultaneously protecting yourself from liability for existing damage and other concerns.
Fill in each pre-inspection column with checkmarks.
Fill in each service column with pricing.
Use the rug diagrams to point out specific problem areas.
This is so nice, and laid out so well. It’s very easy to follow and not miss things. Great Job!
John Massey
All Out Cleaning & Restoration
Kailua-Kona, HI
alloutcarpet.com
RUG VIDEOS
Add high-quality RugVideos developed by Mark Kennedy & Lisa Wagner to your website!
Marketing experts agree – Having high-quality content on your website is key! Studies have shown that when you deliver web content using video, you could achieve 8 times the response rate and significantly boost your SEO!
Each RugVideo is tailored to educate your potential customers in an ethical, non-threatening, sales-free, pressure-less manner. When you can educate your site visitors in a visually pleasing, entertaining way, they stay on your site longer, and are more likely to recognize your expertise and call you for service!
Use the Customer Information Flyers from Rug Advocate® in addition to these RugVideos for the ultimate in third-party validation
- RugVideos increase the effectiveness of your website marketing and increase site interaction
- Make your site an information resource for customers with rugs
- Use RugVideos to train your staff AND your customers
- Present RugVideos to your customers in their home on your phone or tablet
- RugVideos are proven to increase sales and justify pricing – no discounting
- All RugVideos are keyed to your site so your competitors can’t “borrow” the embed codes
Topics:
- How Often Should I Clean?
- Moth and Bug Damage Identification
- Moth and Bug Protection
- Are You Making these Mistakes?
- How to Vacuum Your Rug
- Carpet Cleaners
- Pet and Urine Rugs
- Understanding Tufted Rugs
- Understanding White Knots
- Understanding Abrash
- Tea-washed Rugs
- Viscose Rugs
The Rug Videso on my website have been great. we are getting eight minute visits to the website. Thank you so much!
Alex Flores | Oriental Rug Wash
We regularly get customers calling after watching the videos. They are asking better questions and bringing in better rugs. It’s more fun dealing with customers that have realistic expectations.
Seems like there’s less price resistance as well…
‘Tall Paul’ Schleuniger | Gentle Genie Rug Care
In my case the Rug Videos have increased my bottom line in just 1 month. My website is exceeding 20 views on average a day and my bounce rate is now 20-30%.
Absolutely incredible! I have to say this is one of the best purchases I have made for advertising.
Russell Teskey | The Stain Expert
View a SAMPLE RugVideo below
PET URINE AND RUGS

- What are sprouts and pulls?
- Why do sprouts and pulls appear?
- What can be done at home to remove sprouts and pulls?
- What if the sprouts and pulls are caused by a pet?
- Should sprouts and pulls be repaired professionally?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- How are tufted rugs made differently than hand knotted rugs?
- Why are most tufted rugs so inexpensive when compared to hand knotted rugs?
- Why is it so hard to thoroughly remove pet urine from a tufted rug?
- What can be done about the strong odor coming from a tufted rug?
- Why does a tufted rug leave grit or powder on the floor?
- What can be done about a loose back on a tufted rug?
- Is it worth cleaning or repairing a tufted rug?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- Where do moths come from?
- Are moths easy to see?
- What do moths eat?
- Can moths be vacuumed away?
- What should I do if I see a moth in my home?
- Do I need to call a pest control company if I find moths?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What are some of the terms used to describe silk in today’s market?
- Are all silk and faux silk rugs made the same way?
- What risks should be expected when owning a silk or faux silk rug?
- Do the different kinds of faux silk fibers wear well?
- Do faux silk fibers clean up well?
- Is at-home spot cleaning safe for silk and faux silk rugs?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- When is at-home pet urine triage safe to do?
- How many tries does it take for at-home pet urine triage to work?
- What are the best at-home pet urine triage methods to use?
- Should you test an inconspicuous area before performing at-home pet urine triage?
- What kind of results should you expect with at-home pet urine triage on older stains?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What are white knots? Are they always white?
- What causes white knots?
- Where should you expect to find white knots?
- Why do white knots show up more after cleaning?
- What should you do about white knots?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What are the most common causes of damage to area rugs?
- Where should I take my rug to be repaired?
- What if my rug is very badly damaged, but I love it and don’t want to throw it away?
- Does my rug need to be hand repaired? Can’t it be sewn on a machine?
- What is the difference between a repair and a restoration?
- Are the repairs invisible?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What is a tea wash?
- What is luster washing?
- What does it mean if my rug has been antiqued?
- What does it mean if my rug has been overdyed?
- Do these treatments cause any damage or loss of value?
- Can rugs with these treatments be spot cleaned?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- Do rugs really need protector?
- Are there any additional benefits to having it applied professionally or can it be applied by a homeowner?
- Is one type of protector better that another?
- Do protectors work on all fiber types?
- Does protector help with pet accidents?
- Once a protector is applied, how long will it last?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What is abrash?
- What causes abrash?
- Where should you expect to find abrash?
- Why do rug owners often forget their rug has abrash?
- What should you do about abrash?
- Does abrash cause a loss of value?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- Why are pet urine stains so hard to remove?
- Can the pet urine odor be removed?
- What kind of damage does pet urine cause?
- What if the pet urine has been allowed to build up over time?
- Can pet urine damage be repaired?
- Should a pet urine damaged rug be replaced?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- My rug has a discernable bend to it. Can it be made square?
- How often does my rug need to be blocked so it keeps its shape?
- Does a rug pad help my rug keep its shape?
- What causes rugs to become misshapen?
- Why do needlepoint rugs need extra blocking attention?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What are traffic lanes, and what causes them? Do traffic lanes come out with cleaning?
- What are wear patterns, and what causes them? Do wear patterns come out with cleaning?
- What is pile distortion, and what causes it? Can pile distortion be fixed?
- Does a good rug pad help with wear?
- What else can be done to avoid damage like this and extend the life of the rug?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5

- What is the purpose of rug padding?
- What are the different kinds of rug padding?
- How long should rug padding be expected to last?
- What happens if rug padding is not replaced as recommended?
- What kind of rug padding should be used?
These flyers provide 3rd party validation and reinforcement of the advice and counsel you are providing your customers.
Double sided.
Flyer size is 4.25″ x 5.5
Rug Advocate®
27 Holland Street
Saugus, MA, 01906
(781) 820-7002
Hours
Mon. - Fri. | 9 am-5 pm EST
Evenings or Weekends
By Appointment Only
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Modern Yellow®